Why having great product images is important for Amazon Sellers?
That’s a big question, isn’t it? No, it’s actually quite obvious. Product pictures and videos is actually the only interaction we have with physical products when we shop online. Especially on Amazon, when a product is stacked against hundreds of other similar products, it’s extremely important to stand out as the best option to go with.
In fact, brands like Apple, McDonalds, and Nike almost exclusively use 3d models and 360 degree renderings to sell their products online.
In particular read on to learn how to maximize Amazon sales with 3D renders.
In other words professional rendering showcases a product in a much cleaner way than any photo ever will. There’s basically no limit to what can be done with a 3D model. You can literally show a product in the best light and in the highest resolution. Zoom in as much as you need to highlight certain features. That alone would be very hard, if not impossible, when using traditional product photography.
Now think of section cuts and infographics that illustrate the materials and explain how the technology works. A 3D model and a photo-realistic rendering is essentially the only way to do it.
For example Apple does an amazing job showing the insides of their phones and laptops with the use of a 3d product model. Think how much your listing would stand out if you could achieve the Apple level of product imagery by involving someone like Ilustraviz Studio for your product’s 3d visualizations.
Amazon is very specific with product image requirements. You don’t have much wiggle room, or do you? You definitely have an advantage if you use a 3D product rendering.
Another one of the requirements is that the main image has to be on a pure white background showing only the product itself. The main image is definitely your major attention grabber: it determines whether people will convert into your listing visitors or pick your competitor.
Particularly now, think variations. Let’s say your product has five different sizes or ten different colors.
For one thing taking nice pictures from the exact same angle with the exact same exposition for all of those variations is next to impossible and way too expensive. Just think about photographer’s time to take those pictures, staging, post-production editing – all these expenses add up quickly.
That is lifestyle 3D render is a great way to display products in the context of an interior or exterior. Place your product in its natural habitat -say in a living room -and let the clients feel a unique atmosphere the product brings to the room.
Especially a photorealistic 3D render will impress your potential customers with a high level of detail, masterfully picked light setting, and a variety of options for product placements within its interior or exterior context.
Of course 3D may feel like a novel way to showcase products on the web, but it has actually been used for years by furniture makers, parts manufacturers, technology companies, toy stores, and everyone in between. You may not even realize that those everyday product images you see on the web are 3D renderings. It often looks so appealing that we just naturally assume that it’s just a photograph when in reality, it’s a masterfully put together 3D model rendering.
Most important If you are still on the fence, check out the Ilustraviz 3d modeling and rendering services gallery here!