6 Types of CGI Services Furniture Manufacturers Should Know

Additionally the digital concept known as CGI renders offers companies a way to profitably enhance the traditional business model. As a result, CGI, or Computer Generated Imagery, have become very popular among big name furniture manufacturers.

Basically although these respected companies utilize a plethora of different photorealistic renders, each variation used falls under one of six main categories. Let’s take a look at what they are so you can identify which CGI service best matches your company’s needs.

Lifestyle

Because showcasing inventory in a classy environment is a fabulous way to let your products shine. Unfortunately, paying a crew to set up this type of sophisticated set can heavily cut into your profit margins.

During to bypass this unwanted issue, furniture manufacturers can hire a 3D rendering and modeling company, such as Ilustraviz, to generate photorealistic 3D renders of the inventory they want to highlight. By doing so, business owners make it possible for consumers to envision how the decor enhances their interior design, thus increasing the odds of conversion.

Product Set Promotion

Especially selling a group of products together works well if those items aptly complement each other. One of the best ways to present these groups to customers is via 3D visualization. These 3D renders can be generated from different angles; locations, and other customization options to match the desires of any target audience.

Augmented Reality

Finally augmented or virtual reality makes it possible for people to experience a different environment from the comfort of their home.

This exciting technology is commonly; used by furniture manufacturers to generate CGI environments for consumers to “walk” around in.

Last those that take part in providing such futuristic tech tend to increase brand awareness, as customers happily share their unique experience with others on social media.

Otherwise which is the type of effortless word-of-mouth marketing companies crave.

SILO

However to properly relay important furniture information, such as product dimensions and assembly, furniture manufacturers display their wares via SILO. This type of CGI service takes all of the intimate details of a product and showcases them on a white background.

The goal of this type of 360 degree image is to ensure customers are focusing on the data they need to know.

Furniture manufacturers that successfully invoke this;

Feeling of being informed typically increase; conversion rates and customer happiness.

360° CGI Render

Overstock, an ecommerce shop, started transforming the 2D images on their platform into 360 degree renders last year, in an effort to increase sales.

When asked about the motivation behind the transformation, Sumit Goyal, Chief Digital Officer for Overstock; stated customers “…were making more purchases, and they were overall more satisfied.”

Configurator CGI

Individualism is highly coveted. Furniture manufacturers can appease this desire by offering consumers a plethora of customization options. The best way to do this without breaking the bank is via 3D renders.

These digital masterpieces allow customers to change various attributes to make their purchase feel tailor-made and makes it possible for furniture manufacturers to avoid fees for product variations customers are not interested in.