Marketing, Three Reasons to Use 3D Rendering in Next Campaign

Above all Do you want to give your marketing campaign a magic boost? Than 3D Rendering should be your weapon of choice.

What is 3D Rendering? It is a creative process of producing three-dimensional object images. These digitally-made images can often outshine professional photography when it comes to clarity, quality and affordability.

Whether you are an architect; developer, manufacturer; or an interior design rookie; 3D rendering; can take your marketing to a whole new level.

Hop on board to learn the top three reasons to use 3D rendering in your next marketing campaign.

1. 3D Rendering Makes it Real

Gone are the days; when interior designers and architects had to communicate their ideas to clients; through pencil coloured flat drawings.

With today’s nearly photorealistic 3D digital renderings, your customers can see a vivid product picture without you pencilling the sketch.

The best part is; with 3D digital rendering you can bring your product to life using its exact dimensions; proportions and textures.

3D rendering gives your customer the feeling of presence; so they can almost see and feel what the product looks like in real life. To make the product even more appealing, you can spice the render up with some photorealistic lighting.

Speaking of lighting, the beauty of 3D rendering is that you are also entirely in control of the picture environment.

Whether you want to make a perfect sunset picture or having your 3D model bathed in morning light; professional render makers can do it in a few clicks. With 3D rendering you are in control of light; shadows; mapping and motion blurs.

Sometimes 3D models are so realistic; that you can hardly see the difference between them and professionally done photographs. Are you holding doubts about that? Then check out this computer-generated image. Pretty Impressive, right?

YOU CAN USE ANY ONE OF YOUR RENDERS HERE:

Another perk of using 3D in your marketing campaign; is that you can easily impress your clients with renders even before the project is done. Besides; correct me if I am wrong; but it is way easier and cheaper to email clients 3D models than mailing them a physical prototype.

With so many cost-effective; ways to outsource the visualization to professional 3D rendering services; there is no reason not to give it a try.

2. 3D Rendering is a Versatile Marketing Weapon

Once you have your initial 3D Model done; there is nothing to stop you from using it in all kinds of marketing materials. And when we say all kinds of marketing materials; we most certainly mean it.

You can seriously boost your audience reach by utilizing 3D marketing images on all of the channels. Presentations; interactive description videos; virtual tours; Facebook ads; Google ads; email campaigns and promotional booklets – the 3D images can be widely used everywhere.

The fact that these images are entirely computer generated also gives you some artistic freedom.

Are you going with the cutting edge whiteboard presentation to show texture; shape and volume of the product? Do you want to give a product seasonal makeover? Or maybe you plan to create a 3D animation web commercial? 3D Rendering can handle it all! Unlike photography or flat drawings; three-dimensional pictures have almost no artistic constraints.

Besides; using 3d renders in your promo materials also means that you; can show even the most basic run-of-the-mill product in a very visually appealing way.

3. 3D Rendering Saves a Penny

Another thing marketers have been raving about is how cost-effective 3D rendering is.

With “orthodox” photography you need to spend a penny on expensive set; lighting and photographer. Besides; you should always have a buffer budget in case you are not entirely happy; with the results of the photoshoot to be able to get it re-done.

Releasing a new product line or introducing up-to-date models would also mean spending some extra money.

Well; guess what; 3D rendering is different. Whether you want to have your product pictured in a high-end location; or in the middle of the desert; the cost of the render will remain the same.

And the best part is; most of the time you pay for the 3D rendering; upfront and you will not need to relive the cost of it again. Once the model is done; little changes can be made for free or at a very insignificant price.

Besides; with 3D images you can know exactly what to expect for. Therefore there would be no unfortunate surprises you would have to budget for.

We hope you enjoyed these three reasons to use 3D Rendering in your next marketing campaign. We also hope that you will start using three-dimensional pictures in your future business endeavours.

Whether you are a professional architect; aspiring developer or a rookie interior designer, Implementing 3D Rendering can step up your marketing dame dramatically.

If you are on a hunt for high-end 3D visualization; contact Ilustraviz. We are here to make it real!