How Big Name Companies Like Wayfair and Otto Use 3D Rendering

Additionally 3D rendering are way more advantageous to use than traditional photographs. These futuristic images can be produced in a relatively short timespan, have loads of viable customization options, and are virtually indistinguishable from a real photograph.

Taking this into consideration, it should come as no surprise that globally known names, such as Ikea, frequently utilize 3D modeling and rendering services. Let’s take an in-depth look at how.

Millions of Wayfair Products

In case you are wondering “what is 3D rendering”, it is a 360 degree image generated by a computer. Each 3D render is developed to look photorealistic and accomplish various business related tasks, such as the following.

• Provide an interactable, “hands-on” experience with a product
• Create a visual guide for assembly or use
• Update 3D render for seasonal marketing promotions
• Give customers customization options that are not physically made yet to conduct market testing in an inexpensive, effective manner

In particular as you can probably tell, collaborating with a 3D rendering firm, such as Ilustraviz, is a dream come true for most marketers. Which brings us to Wayfair. The ecommerce website collaborates with almost 150,000 suppliers around the world to offer customers roughly 14 million products.

Another key point to become such a popular platform, Wayfair conducted rigorous market testing to unearth what encouraged customers to trust vendors enough to buy a product. As a result, Wayfair identified the professional look and feel buyers needed to see to commit to a purchase.

Since in another case however, knowing this information was only half the battle.

The other half was getting every supplier to match the distinct appearance. To accomplish this, Wayfair developed their own, built-in render farm. Suppliers use this user-friendly program to aptly display inventory while maintaining the level of professionalism Wayfair requires.

Otto Makes the Switch

In effect consequently making big image formatting changes to an ecommerce site is really difficult, especially if you are offering almost 3 million products. Nevertheless, Otto, a German ecommerce website, is doing exactly that. The motivation behind this transition is photorealistic renders. These high-definition images make it possible to present all products in a uniform, professional manner, while simplifying and reducing the price of future marketing ideas.

After all otto is also looking into making an augmented reality application and embedding it into the website. With this, customers can tour Otto products “in-person” and “the store” from the comfort of their home, thanks to interactive 3D renders. That said, the roughly €3 million project is currently ongoing.

If future projections are on point, the ecommerce company aims to have at least 70% of larger items presented in 3D furniture renders or other render formats, and about 35% of all smaller objects displayed via CGI by the end of 2022.

Getting Started

Although big name businesses have plenty of resources available to invest in photorealistic images and render farms, you do not have to be a millionaire to capitalize on the marketing concept behind 3D renderings.

On the condition that find out how, by contacting a 3D model rendering company, such as Ilustraviz, today.