What is USDZ and What You Should Know About It in the Furniture

Talk about some of the greatest minds in the world of technology are betting big on Augmented Reality, and for a good reason.

USDZ AR is not just a wild idea anymore. It’s here, it’s booming, and it is poised to revolutionize the way we interact with online content.

As a part of its AR boosting initiative, Apple teamed up with the 3D animation giant Pixar, and the results of this partnership are jaw-dropping.

Together they developed a new Augmented Reality file format called USDZ. Which we will be talking about in this blog post.

Hop on board to learn what the USDZ is and what you should know about it.

What is augmented reality (AR)?

Before we get down to the nuts and bolts of USDZ, let’s talk about the Augmented Reality.

What is Augmented Reality and why should your business care about it?

Augmented Reality (AR) is the technology that in a way, mixes a virtual and a real world together. Unlike the Virtual Reality that creates an entirely computer-generated environment, AR is only partly immersive.

It overlays virtual objects and information and puts them into the real world in real-time (like the heart eyes filter in Instagram or Pokemon Go video game).

AR’s popularity grows by leaps and bounds, and it is far beyond just entertainment.

What is USDZ?

Additionally to make Augmented Reality a seamless part of our everyday life, Apple teamed up with Pixar. In its newest update, Apple introduced a USDZ – a revolutionary 3D file format that makes it easy to create and experience AR all across the iOS.

USDZ is an all-in-one way to store different AR assets in a single file. On a website, USDZ images and animation show up as Augmented Reality content that can be viewed, saved and shared among the iOS users. You can think of USDZ as a PNG for 3D reality.

Another Enhancing sales with AR is not a new practice. IKEA and Sephora, for example, were among the pioneers who jumped on board with AR trend.

However, up until recently, the user had to download the AR app to their device. To fully enjoy the Augmented Reality experience.

Too With new USDZ file, on the other hand, you can add AR to your website without formulating an app. Your soon-to-be customers can freely view, save, share, message or email USDZ files to other iOS users without needing to load an app.

Click on the image below and see how it works:

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How USDZ will change your business?

For example It goes without saying: AR presents a lot of business possibilities. It brings dashes of the virtual world into reality, thus enhancing the way your potential customer sees, hears and even feels your product.

Another key point as the AR technology becomes more accessible, more and more companies incorporate the AR into their marketing.

From allowing shoppers to virtually try on a dress before buying it to practicing medicine and giving semi-virtual tours of historical landmarks – AR has never been more promising and popular than today.

in another case Augmented Reality is also making big headway in interior design and furniture businesses. With the USDZ AR file format, you can allow your customer to virtually see how a new sofa of a table would fit into their interior.

AR also changing the Real Estate industry, as experiencing a yet to be build property is getting much easier with the technology.

Still on the fence about one new USDZ file format? Head to Apple’s Quick Look Gallery on iOS 12 to experience the beauty of Augmented Reality yourself.

How Can your business use Augmented Reality? Share your thoughts down below!