How Can an Online Sales Configurator Help You to Offer Customized Products Profitably?

Additionally people are unique. Celebrating this individualism encourages everyone to feel more confident about who they are as a person. Businesses capable of generating this distinct feeling are able to reinforce a positive association with their brand, which in turn increases sales.

So, how exactly does a company go about establishing this concept in their business model?

What is an Online Sales Configurator?

Another when shopping online, consumers love to see variety. Having these options available to them increases the odds of being able to find the perfect version of said product. These much needed customization options can range from items being purple, rather than pink, to simply being scaled down to accommodate smaller statures.

Which is where an online sales configurator comes in.

This type of software, such as a 3D interactive rendering, makes it possible to swap out different color palettes, heights, widths, and more with the click of a button, which makes it possible to address a customer’s desire to celebrate their uniqueness, without having to do extensive market research to find out what they want.

As a result, potential buyers can quickly cycle through various combinations to find the perfect version of a product they need, leading to increased sales, brand loyalty, and image.

How to Use an Online Sales Configurator Behind the Scenes

In addition naturally, being able to physically recreate what a customer requests takes more time to make than a 3D interior visualisation. There are two ways to get around this dilemma.

In other words the first is to use a preset variety of options in a 3D model maker app and charge the same price for all of them. This can narrow down needed inventory space at the price of losing potential sales, which is what we want to avoid.

Basically the other option is to present all product variations as 3D photorealistic renderings right alongside the standard prototype. Doing so makes it possible to provide a wide variety of customization options, even if they are not physically made yet, thus saving on inventory space.

Especially as for any extra fees associated with creating the new versions, these marketing offsets can be passed on to the customer if necessary. However, since online sales configurators are known to dramatically increase sales, you may not even need to do so to stay profitable.

Making Customized Products Profitable

To recap, collaborating with an architectural 3D visualization and rendering company, such as Ilustraviz, makes it possible to generate a variety of multi-purpose renders on the fly.

These easy 3D renderings can then be implemented into your online sales configurator to make mass customization feasible, and profitable, for your company, even if you are not sure what your target audience desires.

In addition, by utilizing 3D photorealistic renderings, the production of unsellable product variations can be avoided, as well as the excessive inventory fees that are traditionally needed to house said unwanted merchandise.

Needless to say, online sales configurators can help any business increase their revenue and save loads of cash at the same time, thus making the customization venture very profitable.